Contrast

Ingrid Alfaro

Assignment 13

Contrast

Visual Communication

This poster utilizes contrast in a good way. The contrast in color, composition, and typography is successful in delivering the message of someone that is dealing with sadness, that is hurt and in pain. The black background is contrasting the white arm and the red type; which creates a pop-out effect which is contrast in visual perception. The way the white arm is positioned horizontally high up in the poster helps create a contrast on the red typography which is designed as a form of blood. The scale and font used transforms the type into blood. The way it’s wrapped around the wrist, the size in scale creates a dripping feeling forming a puddle of blood; the words written represent sadness, pain. All this elements together forming polarities creates a very successful design for this poster.

In the other hand this book cover does a great job on representing a bad use of contrast. The composition, colors, font that was used to create this type of book cover is a disaster because everything clashes. First the vertical white and red lines across creates tension with the horizontal green typography, not to mention two of the prime colors together in the layout are competing with each not complementing each other. The font used is hard to read besides the tension already created by what was mentioned above. Also the red saturated image in the middle of the swirl is just stressful and creates a nervous, anxious feeling. Overall the elements applied create a bad use of contrast for the book cover.