Visual Techniques

Ingrid Alfaro

DAI 323

Assignment 14

Visual Techniques

Contrast

Balance

Asymmetry

Irregularity

Simplicity

Fragmentation

Economy

Understatement

Predictability

Stasis

Boldness

Accent

Transparency

Consistency

Depth

Repetition

Contrast 

Balance

Irregularity

Complexity

Fragmentation

Intricacy

Spontaneity

Activeness

Accent

Transparency

Depth

Randomness

After reviewing the two examples of posters above, both posters have similar visual techniques in common like contrast, balance, irregularity, fragmentation, accent, transparency, and depth. The way these similar techniques are working for both posters is by creating a very interesting composition where the techniques have been applied in accordance to the content of the message.  In the first poster things are more asymmetric, simplicity, economic, understatement, predictable, stasis, boldness, and repetition. This helps create a more serious feeling when it comes to delivering the message across the audience. The techniques reflect and complement the visual techniques applied.

In the second image some of the techniques that are used to differentiate its uniqueness are complexity, intricacy, activeness, and randomness. This visual techniques help delivery the purpose of the poster as an entertaining advertisement. I believe that the way the designers have implied the visual techniques are very successful and pleasant to the viewer since expresses really well their purpose of communicating and delivering the message across the audience.