Visual Techniques

Ingrid Alfaro

DAI 323

Assignment 14

Visual Techniques

Contrast

Balance

Asymmetry

Irregularity

Simplicity

Fragmentation

Economy

Understatement

Predictability

Stasis

Boldness

Accent

Transparency

Consistency

Depth

Repetition

Contrast 

Balance

Irregularity

Complexity

Fragmentation

Intricacy

Spontaneity

Activeness

Accent

Transparency

Depth

Randomness

After reviewing the two examples of posters above, both posters have similar visual techniques in common like contrast, balance, irregularity, fragmentation, accent, transparency, and depth. The way these similar techniques are working for both posters is by creating a very interesting composition where the techniques have been applied in accordance to the content of the message.  In the first poster things are more asymmetric, simplicity, economic, understatement, predictable, stasis, boldness, and repetition. This helps create a more serious feeling when it comes to delivering the message across the audience. The techniques reflect and complement the visual techniques applied.

In the second image some of the techniques that are used to differentiate its uniqueness are complexity, intricacy, activeness, and randomness. This visual techniques help delivery the purpose of the poster as an entertaining advertisement. I believe that the way the designers have implied the visual techniques are very successful and pleasant to the viewer since expresses really well their purpose of communicating and delivering the message across the audience.   





Contrast

Ingrid Alfaro

Assignment 13

Contrast

Visual Communication

This poster utilizes contrast in a good way. The contrast in color, composition, and typography is successful in delivering the message of someone that is dealing with sadness, that is hurt and in pain. The black background is contrasting the white arm and the red type; which creates a pop-out effect which is contrast in visual perception. The way the white arm is positioned horizontally high up in the poster helps create a contrast on the red typography which is designed as a form of blood. The scale and font used transforms the type into blood. The way it’s wrapped around the wrist, the size in scale creates a dripping feeling forming a puddle of blood; the words written represent sadness, pain. All this elements together forming polarities creates a very successful design for this poster.

In the other hand this book cover does a great job on representing a bad use of contrast. The composition, colors, font that was used to create this type of book cover is a disaster because everything clashes. First the vertical white and red lines across creates tension with the horizontal green typography, not to mention two of the prime colors together in the layout are competing with each not complementing each other. The font used is hard to read besides the tension already created by what was mentioned above. Also the red saturated image in the middle of the swirl is just stressful and creates a nervous, anxious feeling. Overall the elements applied create a bad use of contrast for the book cover.