Movement/Motion

Ingrid Alfaro

DAI 323

Assignment 12

Movement/Motion

Implied Motion in Design

http://www.coroflot.com/

This image perfectly reflects movement and motion through the high level system derived from perceiving form then movement which is affected by the knowledge of kicking a ball. The designer implied motion by adding lines that points to the object who is the soccer player so then the movement in the still image happens with the effect of the white lines that implies speed coming towards the viewer. The way the soccer player’s leg is high up and coordinates with the direction of the ball moving away we can see that the motion and movement is achieved with graphical motion and our knowledge of the real world. Not to mention but I believe the designer might have run into a problem of showing speed. As mentioned before I think the best approach to the designer’s problem was to add linear perception of depth and which implies motion, movement and as a result we get an add that communicates fast strong  movement trough the player and the result of the ball been kicked really hard.

http://forums.mtbr.com/

This next image we can appreciate depth, motion, movement created with a pattern flow. The motion and movement is created by the movement of the biker traveling across the woods. We can feel the movement of the trees and bushes coming toward us the viewers; which are passing by us from the sides in a very fast motion. This motion creates a blur to the things closes to us. This creation of blur helps create motion/movement and change throughout the image. In this image the low level system of perception is active. The low level system consist on perceiving the movement then form; which according to the notes this is developed fast and is not affected by the knowledge of the world.

Dimension/Depth/Space/Scale

Ingrid Alfaro

DAI 323

Assignment 11

Dimension/Depth/Space/Scale

http://blog.rave.ac.uk

While looking for some magazine covers I run into this image which I found very interesting because of the sense of depth, scale dimension, and space. Here the eye is using the muscles (oculomotor cues) – and the visual cues to interpret the 2.D image and has a 3D vision. The depth perception is created by the objects used in the space. The objects help create depth because of the scale size perception in context. There is also a lot of overlapping going on in the space. Besides that we can also appreciate a vanishing point from the upper right corner of the magazine cover. There is also atmospheric perspective going on as well as familiar size of the objects around the space. Texture gradient is also displayed which is reflected through the windows from the buildings. I believe the way that the way the design techniques of perception scaling, sizing the objects created a successful image that clearly communicates what I have talked about above (Dimension/Depth/Space/Scale).

Tone and Color

Ingrid Alfaro
DAI 323
Assignment 3

http://www.brandstoryonline.com/

This image is the one that it stood out the most for me while searching for advertising. The tone and color applied are very interesting and attractive which makes the advertising simple but yet successful in communicating the message of the product.

Tone is operating in the human figure as well as light and dark which it helps bring out the human figure plus the details on the pants which I believe it gives the whole composition that extra spice that helps define more of the human structure.

The advertisement also incorporates interaction with another visual element which is movement by using the dancing human figure. The elements that help represent this motion of movement is the hair, the arms been swing back, the leg high up, and the way the whole body is positioned. On top of that the hues tones of gray on the tips of the hair help the motion more vivid.

Another important element to analyze here is color. The way color has been applied in this example helps create a pop-out effect, since the negative and positive layers of spaces have created a dominant image for the human figure and the product which is the iPod. The red background makes the human figure stands out and the white iPod stands out from the person as well. The iPod cord implies the line basic element interacting with white color used as well as creating that pop-out effect.

Due to the color white use for the iPod the design creates a contrast with the human figure and which also makes it stand out as the focal point in the design and also creates motion of movement by following the white line from the ears to its end point which is the iPod.

I believe that taking into consideration and analyzing the elements of the design it really creates a very interesting and strong advertisement which successfully catches the viewer’s attention and transmit the message very clearly.