Ingrid Alfaro
DAI 323
Top- Down Visual Processing
The following image represents the top-down visual processing, because by taking a quick look at the design all we see is bunch of letters. But after that what we see the color red since it creates a lauder signal. The fixation created lets the viewer identify specific details; which helps anticipate the seeking of what exactly we are looking for. At this point we are processing and the goal is to discover the message behind it. All this is accomplished by the eye movement. We first recognize the feature which is a pool of letters then we see the color red at this point we are processing our next move towards our goal. After that we go back and start identifying all the red letters in a chronological order and that is when we start discovering the message meanwhile the surroundings become blurry and meaningless.
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