Meaning 2

Ingrid Alfaro

DAI 323

MEANING 2

VISUAL COMMUNICATIONS

Representational

-         The design presented above is representing a green message. The message “the last tree gone” on the tree stump puts more feel into the design which clearly delivers the message of how companies are trying to go green and use less things that triggers our natural habitat.

-         The impact on the design towards the audience is to think about of the things we are using as resource in order to create and designing products that we need or want; therefore to try and seek for sources and material that are green and good for our planet.

-         Since this is the representational design of a green message for design purposes it has a very close connection with the following two levels of visual message which are symbolism and abstraction. From representing the message that is when the abstract part comes into play which will finally lead to the symbolization.

Abstraction

-         Here we have an abstract design which has a lot of potential in communicating the abstraction of a chopped off tree stump, from a bird’s eye view. The green color is very helpful in delivering an eco friendly tip or message.  

-         This design has a very green feeling because of the color that has bean applied; which helps incorporate the green message that is trying to come across the viewers. The black background also helps catch the viewer’s eye as well as the chosen position of the abstraction creates a single focal point that at the same time represents the “the last tree gone”.

-         This design would help shape up the next level (symbolization) of the visual message. Having the color and the abstract idea of the representational message, helps come up with the symbolization of the overall design and what is communicating.

Symbolic

-         This is a symbolization of green designs meaning that designs are made of eco friendly material and maybe recycle materials as well; which helps our environment and planet.

-         The symbol is the representation and abstraction of a message combined in order to deliver the message to the audience, of green production that is destroying our planet but get the way the G has been design reflects a recycling feeling as well. The impact of this symbolization toward the audience is clearly transmitting the message across; which that products and designs are made of eco friendly products. This is a very strong symbolization and maybe effective for clientele that do strongly care about making a difference in keeping our planet alive.

-         The way the symbolization relates to the representational and abstraction level is by applying and having the combination of the levels into one design. For example the green color was kept, not as bright but a little bit saturated which is more comfortable to the eye. The bird’s eye view of the chopped off tree was kept with a twitched to a G with an arrow; which such represents green recycle materials for design.

-         I really and strongly believe there is a connection in the three images provided, and proofs that the three levels of visual communication can be applied and combined into one design and at the same time deliver the message behind it.